News Alert

Spa industry members impacted by the recent Midwest floods and California wildfires can turn to at least two organizations for help. The Day Spa Association (DSA) and the International Medical Spa Association (IMSA) have launched initiatives to help recent natural disaster victims. Members can post messages to ask for assistance, and spa professionals can also volunteer support and resources on the DSA website, dayspaassociation.com and the IMSA website, medicalspaassociation.org. More »

CND has named Jerry Sisti as the company’s creative director. Sisti is responsible for the direction and development of all visual communication involved with CND marketing initiatives. Most recently, Sisti served as creative director for the prominent advertising agency, Campbell Mithun and Primus Advertising. More »

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Star Treatment:Spectacular Strawberries

Besides being refreshing and nutritious, strawberries now tout skincare benefits for acne-prone teens. Extract from the sweet fruit has proven to reduce pores and minimize excess oil. Strawberries work as a mild exfoliant because they contain alpha hydroxy acid that promotes skin renewal.

      Pevonia has developed a Strawberry HydraBoost facial treatment for preteens and teens. The treatment centers on a mask that contains a strawberry fragrance to help teens relax and move them away from the negative stereotype associated with traditional acne remedies. “The Spa Teen Strawberry HydraBoost Mask smells and looks like strawberry, which takes the seriousness away,” says Tino Lerma, medical esthetic educator for Pevonia. “We don’t want teens to feel like they’re putting medicine on their faces.” More »

Seasonal Promo: A Package for Teens

Getting a teen to commit to anything beyond typing a text message is no small feat. To make the process of establishing good skincare practices easier, teens need to follow regular facial treatments and a disciplined at-home regimen—especially if they have oily or acne-prone skin.

      How do spas go about retaining and keeping clients with such a short attention span? “Results,” says Candis M. Siman, owner of Sylvie’s Skin and Body Care in Encino, California.

      This September, Sylvie’s is promoting its signature Teen Time Facial (60 min./$85). Clients can purchase a package of six treatments for $450, a promotion available year-round. They also receive a treatment once a month, which includes an exfoliation, extractions and mask application. Clients learn that consistency produces results, such as the clearer complexion many teens long for. “When it comes to teens and acne, they need to realize they can’t sporadically treat it,” Siman says. “We educate them on why they’re breaking out; why their skin is overactive, dry or dehydrated.” More »