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Green Tip of the Month

Sustainable Sincerity

Our upcoming Green Scene ("Mayan Marvel," September 2010) contains helpful tips on how to detect greenwashing when perusing "organic" product labels. That's when companies try to unjustifiably tout a product's environmental virtues.

As John Vater, co-ower of Spa Adriana in Huntington, New York, warns, "The big print giveth and the small print taketh away."

Here's some information about avoiding this pitfall:

Read labels with a discriminating eye.
John and his wife, co-owner Adriana Vater, caution spa professionals against taking a product label at face value. "If the packaging claims it doesn't contain something, you should ask yourself what's there to do that ingredient's job," Adriana says. "Every component of a product has a purpose, and sometimes a so-called 'green' ingredient is just as offensive as the original."
Educate yourself.
The Vaters say it's important to develop an understanding of how product ingredients work. "With today's Internet access, you can quickly look up the chemical composition of any item," John says.

It's not always easy going green. How do you ensure that your spa's environmental initiatives result in real, positive change? Send your ideas to Katie O'Reilly, associate editor, at koreilly@creativeage.com.

2010 September 12-15 SPATEC North America, Langham Huntington Hotel & Spa, Pasadena, CA. 603.529.0077, mcleaneventsinternational.com September 19-20 Olympia Beauty Autumn, Grand Hall, London. 01.959.569.867, olympiabeauty.co.uk September 22-25 American Massage Therapy Association 2010 National Convention, Minneapolis Convention Center, Minneapolis. 877.905.2700, amtamassage.org. September 26-27 International Congress of Esthetics & Spa, Long Beach Convention Center, Long Beach, CA. 800.471.0229, lneonline.com September 28-29 Spa & Resort Expo & Conference/Medical Aesthetics Conference & Exposition, Jacob K. Javits Convention Center, New York City. 888.267.3793, spaandresortexpo.com		September 28-30 HBA Global Expo & Conference, Jacob K. Javits Convention Center, New York City. 212.600.6725, hbaexpo.com September 28-30 HBA Global Expo & Conference, Jacob K. Javits Convention Center, New York City. 212.600.6725, hbaexpo.com October 1-5 Plastic Surgery 2010, Toronto. 847.228.7469, plasticsurgery.org October 3-4 Mid-American Beauty Classic, Greater Columbus Convention Center, Columbus, OH. 800.335.7469, premiereshows.com October 17-18 Premiere Birmingham, Birmingham Jefferson Convention Center, Birmingham, AL. 800.335.7469, premiereshows.com October 24-25 International Congress of Esthetics & Spa, Pennsylvania Convention Center, Philadelphia. 800.471.0229, lneonline.com to top

Business Education
A Natural Difference Skin Care, Cooper City, FL. (888.568.3150, anaturaldifference.com) Knowledge Is Power ongoing series Associated Bodywork & Massage Professionals, Golden, CO. (800.458.2267, abmp.com) ABMP Online Education Center Atélier Esthétique Institute of Esthetics, New York, NY. (800.626.1242, aeinstitute@aol.com, aeinstitute.net) Advanced Training classes Aveda Advanced Spa Academy, Minneapolis, MN. (800.328.0849, avedainstitutes.com) Advanced Massage Techniques: Foot Reflexology, Los Angeles—Sept. 20-21, Denver—Oct. 18-19 Traditional Nutritional Practices for Well-Being, Minneapolis—Oct. 4-5 CND Global Education Program, Vista, CA. (877.CND.NAIL, cnd.com) Nail History, Business, Color Theory, Liquids & Powder & Gel Nail Enhancements, Spa Services, Fashion Trends and Custom Color Enhancements classes Cortiva Institute, (866.CORTIVA, info@cortiva.com, cortiva.com) Professional Massage Therapy Program Dermalogica, Carson, CA. (800.831.5150, dermalogica.com) Dermalogica Academy, New York City—Full- and part-time esthetics training Great Face & Body, Albuquerque, NM. (800.846.1656, greatfaceandbody.com, spaenrichmentstrategies.com) Spa Enrichment Strategies Showroom & Training Center InSPAration Management, Orlando, FL. (407.210.3928, insparationmanagement.com) Freedom Learning, a web-based advanced education program Leadership Excellence Spa Director Seminar, San Diego—Oct. 18-20 The International Dermal Institute, Carson, CA. (888.29.CLASS, dermalinstitute.com) Foundation Skin, Advanced Skin, Skin Series, Personal Success and Advanced Alternative Therapies classes International Spa Association, Lexington, KY. (888.651.4772, info@ispastaff.com, experienceispa.com) Certified Spa Supervisor and Spa Retail Management courses, and Risk Management for Spa e-Learning course Medical Esthetics, (561.208.8566, medical-esthetics.com) 2-Day Medical Esthetics Certificate Course, Concord, NH—Sept. 12-13 Medical Esthetics Certification Prep & Exam, Jacksonville Beach, FL—Sept. 19 Medical Esthetics Boot Camp, Chicago—Sept. 25 Michigan Advanced Aesthetics, Inc., Royal Oak, MI. (248.420.3527, michiganadvancedaesthetics.com) Advanced aesthetic training and marketing M'lis, Salt Lake City, UT. (800.548.0569, mlis.com) Spa Certification Training, Los Angeles—Oct. 17-18 Professional Beauty Association Center for Business Education, Scottsdale, AZ. (800.468.2274, samantha@probeauty.org, probeauty.org/cbe) Classes and web workshops, including Increasing Productivity, Best Practice Club and Building Your Business: Culture and Leadership		Repêchage, Secaucus, NJ. (800.248.SKIN, education@repechage.com, repechage.com) Online training and certification SanÍtas Skincare, Boulder, CO. (888.855.8425, sanitas-skincare.com) Sanítas Training Institute Spas2b, Waterloo, ON, Canada. (519.585.0626, llyon@spas2b.com, spas2b.com) Classroom and distance-learning courses Spa Clique, Roswell, GA. (404.474.1913, spaclique.com) Spa i University online continuing education courses Spa i Expo Virtual Trade Show Spa College, (415.515.9262, info@spa-college.com, spa-college.com) Training includes Spa Manager Certification Intensive, Advanced Bodywork and Massage Certification Strategies Business Academy, Centerbrook, CT. (800.417.4848, ext. 202, strategies.com) The Strategies Incubator—Sept. 12-15 Managing for Results—Sept. 26-28 Salon/Spa Game-Planning Retreat—Oct. 3-5 Sylvie Hennessy Academy of Esthetics and Spa Therapies, Daytona Beach, FL. (386.254.1967, educ-daytona@estheticacademy.com, estheticacademy.com) Business-building classes TNG Worldwide, Farmington Hills, MI. (800.362.6245, tngworldwide.com) Spa Body Treatments—Sept. 20-21 Athletic Massage—Oct. 11-12 UC Irvine Extension, Irvine, CA. Certificate program in spa and hospitality management that offers online and on-campus classes, as well as credit toward the online Master of Wellness program offered by the Royal Melbourne Institute of Technology in Australia, (949.824.5736, kstam@uci.edu, unex.uci.edu/spa) Free online Spa & Hospitality Course, (949.824.5414, ocw.uci.edu/courses) Universal Companies Advance with Education, Abingdon, VA. (800.558.5571, ext. 4127, advancewitheducation.com, universalcompanies.com) Business-building classes and webinars Advanced Skin Analysis, Jacksonville, FL—Sept. 26 Skin Analysis Master Class, Jacksonville, FL—Sept. 29 Masters Apprenticeship Program for Aromatherapy, Bothell, WA—Oct. 2 Cosmetics Chemistry for Skin Treatment and Aesthetics Professionals, Jacksonville, FL—Oct. 3 Pigmentation & Melanogenesis, Jacksonville, FL—Oct. 5 University of Spa & Cosmetology Arts, Springfield, IL. (217.753.8990, info@uscart.com, uscart.com) Business and certification programs Wynne Business, Saratoga, CA. (877.256.3513, wynnebusiness.com) Spa consulting seminars and webinars to top







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