Selling bottle after bottle of SPF product is commendable; your clients are a little safer in the sun thanks to you. But are they informed about how to use these products for maximum effect? Experts say that the majority of sunscreen users don’t use them properly. Here’s where you can help. Tell your clients that sunscreens should:

• Be applied at a quantity of at least 1¼ fluid oz for the whole body, per application.
• Be applied at least 30 minutes before sun exposure.
• Be the last product applied to the skin because water-based products applied over sunscreens can break down the sunscreens' formulations.
  

• Be reapplied frequently—some say as soon as 30 minutes after initial sun exposure.
• Be reapplied after swimming, excessive sweating and toweling.
• Be used at a higher SPF when insect repellent is also used.
• Be water-resistant.
• Be applied very thickly on high exposure areas such as the forehead, cheekbones, bridge of nose, lower lip, top of ears, shoulders, outsides of arms and backs of hands.
• Be used daily, regardless of weather conditions.
• Not be the only defense against the sun—avoidance of excessive exposure to rays is key.

To learn more about the latest sunscreen product options, see “Added Protection” in the May issue of DAYSPA.

DAYSPAMAG.com

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