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Green Tip of the Month

Sustainable Sincerity

Our upcoming Green Scene ("Mayan Marvel," September 2010) contains helpful tips on how to detect greenwashing when perusing "organic" product labels. That's when companies try to unjustifiably tout a product's environmental virtues.

As John Vater, co-ower of Spa Adriana in Huntington, New York, warns, "The big print giveth and the small print taketh away."

Here's some information about avoiding this pitfall:

  • Read labels with a discriminating eye.
    John and his wife, co-owner Adriana Vater, caution spa professionals against taking a product label at face value. "If the packaging claims it doesn't contain something, you should ask yourself what's there to do that ingredient's job," Adriana says. "Every component of a product has a purpose, and sometimes a so-called 'green' ingredient is just as offensive as the original."
  • Educate yourself.
    The Vaters say it's important to develop an understanding of how product ingredients work. "With today's Internet access, you can quickly look up the chemical composition of any item," John says.

It's not always easy going green. How do you ensure that your spa's environmental initiatives result in real, positive change? Send your ideas to Katie O'Reilly, associate editor, at koreilly@creativeage.com.

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WIN IT!

DAYSPA Giveaway Rules


1. How to Enter Contests.

  • Online.
    To enter a contest announced in "WIN IT!" DAYSPA GIVEAWAY in the May 2010 issue, log on to dayspamagazine.com and follow the instructions for contest entries. Online entries must be received no later than September 30, 2010.
  • By Mail.
    Use the "WIN IT!" DAYSPA GIVEAWAY Entry Form provided in the magazine. Or you may enter by sending a 3 1/2 x 5-inch postcard, stating your name, mailing address, telephone number, e-mail address and the contest you wish to enter, to "WIN IT!" DAYSPA GIVEAWAY, DAYSPA Magazine, 7628 Densmore Avenue, Van Nuys, CA 91406-2042. Postcards must be postmarked no later than September 30, 2010.

2. Who May Enter?
Contests are open to legal U.S. residents 18 years of age or older who are (a) licensed cosmetologists, (b) other professionals currently employed in the beauty industry, and/or (c) owners and operators of salons where licensed cosmetologists and other beauty industry professionals are employed. Employees of Creative Age Publications, Inc., and their family members; employees and family members of participating advertisers, their affiliates and their advertising, promotional or other agents do not qualify to enter.


3. Limits on Entries.
Each contest will be conducted separately and must be entered separately. Entries in each contest are limited to one entry per person, per day regardless of method of entry. Entries by e-mail are limited to one entry per e-mail address, per day.


4. No Purchase Is Necessary.
No purchase is necessary to enter or win any of the contests announced in "WIN IT!" DAYSPA GIVEAWAY. A purchase or payment or any kind will not improve your chances of winning.


5. Selection of Winners.
For each contest, participating advertisers will select the winning entries at random from among all qualified and timely entries no later than September 30, 2010, and will notify winners by phone by December 11, 2010.


6. Prizes.
The number and description of prizes to be awarded in each contest will be determined by the participating advertiser and announced in "WIN IT!" DAYSPA GIVEAWAY and/or at the "WIN IT!" DAYSPA GIVEAWAY web site. All announced prizes will be awarded. Prizes may not be transferred or exchanged for cash. Participating advertisers reserve the right to substitute prizes of equal value. Odds of winning a prize depend on the number of entries in each contest.


7. Who Won?
For the names of winners, send a self-addressed, stamped envelope after September 30, 2010 to "WIN IT!" DAYSPA GIVEAWAY, DAYSPA Magazine, 7628 Densmore Avenue, Van Nuys, CA 91406-2042.


8. General Rules.
By entering a contest, entrants agree to be bound by all rules of each such contest, and further specifically agree as follows: Creative Age, the participating advertisers, and their agents, licensees, successors and assigns shall have the right, without compensation, to use the name, address, and other information provided by all entrants for advertising, publicity and promotional purposes, and the right to use the name, voice, image, likeness and biographical data of all winners for publicity, advertising and promotional purposes; and entrant waives, releases and holds harmless Creative Age, participating advertisers, and their agents, licensees, successors and assigns from and against any liability of any kind resulting from or relating to the contests, the prizes and/or any such advertising, publicity and promotion. To receive a prize, each winner may be required to sign and return an Affidavit of Eligibility and Release confirming eligibility and compliance with contest rules.


9. Void Where Prohibited.
All contests are void where prohibited by law and subject to all local, state and federal laws, rules and regulations. Other restrictions may apply.


10. Participating Advertisers.
Contests are sponsored and administered solely by the participating advertisers, who are solely responsible and liable for the contests that they sponsor.


11. Disclaimer.
Creative Age and the participating advertisers disclaim any responsibility or liability for late, lost or illegible entries, or computer system, phone line, hardware, software or program malfunctions, or other errors, failures or delays in computer transmission, network connections, or postal delivery, whether human o r technical in nature.


12. Questions.
For questions regarding the contests, call 818.782.7328.






 

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