News Alert

A Beauty-full Debut

Professional makeup artists, spa and salon pros, and beauty aficionados will soon have a new muse: Beauty Etc., a hip, new online magazine that's all about cosmetics. Published by DAYSPA's parent company, Creative Age Publications (CAP), the digital beauty bible will debut this summer.

"Beauty Etc. is much more than a blog, website or digital edition of a print publication," says executive editor Karie L. Frost. "It's a magazine built with the limitless capabilities of the Internet in mind. Rather than simply giving our readers a static page, we can truly engage and inspire them to not only click-and-connect with our content, but also take away valuable information to better their understanding of—and love for—beauty."

The online magazine will showcase the latest cosmetics products, industry trends and technical tips from makeup professionals. Each issue plans to utilize interactive content, photo slideshows and exclusive video.

Regular columns such as "Backstage Beauty" and "Color Cues" will report on fashion and color trends straight from the runways. Plus, "Hollywood Highlighter" will reveal how A-list artists make their celebrity clients shine.

"The interactivity between the reader and Beauty Etc.'s content will be phenomenal," says Deborah Carver, CAP publisher/CEO. "The possibilities that this has for beauty manufacturers as well as makeup pros go beyond what we currently see in print.

"As this publication grows in the professional beauty industry, it will also reach out to consumers, and help them better understand makeup and beauty," Carver adds.

Subscriptions are free and available via beautyetc.com. CAP also publishes leading beauty/spa industry titles Nailpro, Beauty Launchpad, Beauty Store Business and MedEsthetics.

Virtual Networking

Investing in education and information is perhaps the best thing you can do for your business. However, if you don't have the budget to attend every trade show or conference, what can you do? SpaClique is hoping to provide the answer.

The online networking site for spa and salon professionals has introduced the industry's first virtual trade show, Spa i Expo. The online event is open to all and designed as an interactive exhibition floor. From the convenience of their own computers, participants can attend webinars, browse and purchase new products, request samples, and mingle with other industry pros.

The trade show will be open 24 hours a day, year-round. It also offers participants the chance to talk with exhibitors during designated live-chat sessions.

This digital trade show model not only saves on business costs, but cuts down on environmental ones as well. It eliminates the need for high-carbon airplane travel, and paper and packaging waste produced during "live" trade shows. "We'll soon have a green meter to evaluate the environmental savings," says Brian Cunningham, president of SpaClique.

Additionally, six percent of all proceeds generated during the Expo will benefit the Children's Miracle Network, Make-A-Wish Foundation and Georgia Transplant Foundation.

Admission is free for all, though SpaClique registration is required. Prices for registration vary. Visit the website for further details.

SpaFinder just made it even easier for clients to find your business with a new iPhone application. The new tech tool allows users to access data from the site's 5,000-plus spas. They can search based on proximity, promotion, appointment availability and service type. They can even book online.

To join the SpaFinder network or to learn more, visit the website.

Events & Benefits

Complexions Spa for Beauty & Wellness in Albany, New York, is taking recycling to a whole new level. The hair clippings that fall on its salon floor daily will be repurposed to make hairmats to assist in oil-spill cleanups.

The idea came from a partnership with Matter of Trust, a charitable organization that seeks innovative ways to improve the environment. "Thanks to spas and salons such as Complexions donating their hair clippings, we're optimistic about our ecological future," says Lisa Gautier, president and executive director of the charity.

The hair—which is a natural absorbent fiber—will be stuffed into tubes made from recycled nylon and used for emergency oil spills that occur in the United States.

The mats will also be donated to companies to use for oil-drip pans, machinery, pipelines and even as booms for storm drains.

"There are more than 370,000 hair salons in the United States, and each one collects about one pound of hair a day. Right now, most of that goes into the waste stream. Imagine the positive environmental impact if more salons donated their hair clippings to this great effort," says Denise Dubois, Complexions owner. "Being a LEED-certified spa, we're always looking for ways to protect and improve our environment."

Qua Baths & Spa at Caesars Palace in Las Vegas donated more than $5,000 to Keep Memory Alive last January. The charity benefits medical research for neurocognitive disorders, such as Alzheimer's and Parkinson's disease. It also gives aid to the families of patients. Chairman and founder Larry Ruvo accepted the check on behalf of the charity. "The mission of the charity is to promote health and wellness, which is also a primary objective for Qua," says marketing director Tanya Tumminia.

Keep Memory Alive's Larry Ruvo (center) accepts a check from Qua Baths & Spa

Qua Baths & Spa treated guests to a 10% discount last October when it selected services from the Give Back Menu. Five percent of the total proceeds were donated to the charity. The menu included Hawaiian Lomi Lomi (75 min./$225), which incorporates deep and gentle pressures, Raindrop Therapy massage (75 min./$210), which uses nine essential oils, and the Red Carpet Facial (50 min./$250), which infuses alpha and beta acids to plump fine lines and wrinkles. Additionally, for every Roman Ritual and Fitness Center pass purchased that October, $1 was donated to the charity.

HerbaSway Spa & Beauty donated gift boxes of Green, Peach and Raspberry Tea, HerbaSlim, 7 Açaí Blend, and Blueberry and Cranberry with Elderberry beauty drinks to an event that raised money for Help for Orphans.

Actor Joe Mantenga with HerbaSway president Robert Wolfson

Celebrities, stylists, editors and many more gathered in Beverly Hills, California, last January to sample products and give to charity. Guests who stopped by the HerbaSway Spa & Beauty table included Kim Coles, Marisol Nichols, Joe Mantegna, Judd Nelson, Shar Jackson and Patrick Warburton.

"I was thrilled with the response we received at the event. It was great to see people understand the importance of beauty from within," says Robert Wolfson, president of HerbaSway. The company's products are based on traditional combinations of pure ingredients and wild-crafted herbs chosen from around the world, used in combination with the latest western scientific research. They're also free from sugar, caffeine, calories, alcohol, and have no artificial sweeteners or preservatives.

Massage Matters

Associated Bodywork & Massage Professionals (ABMP) has launched a new promotion to spotlight the powers of healing touch. Its 2010 EveryBody Deserves a Massage Week will be held July 18-24. Participating therapists and spas will hold special events to help build their businesses and brand visibility. ABMP will provide guidance and support for all participants. Past promotions have included offering free seminars and lectures on the health benefits of massage, and chair massage and gift-certificate give-away contests.

The award-winning promotion is open to ABMP members and nonmembers.

ABMP is the nation's largest massage membership association. Headquartered in Golden, Colorado, it has more than 70,000 members.

For more information on this event, call 800.458.2267, ext. 632, or visit the company's website.

Honoring Education

Jane Arnold

CND co-founder Jan Arnold served as a keynote speaker during the American Association of Cosmetology Schools Conference (AACSC), in Phoenix last November. Arnold addressed more than 400 beauty educators, students and industry professionals during the Beauty Changes Lives event. The theme of the evening was success. Arnold's presentation focused on the professional and personal rewards that come with beauty-school education and eventual careers in the industry.

"I was honored to represent the nail industry at this event," Arnold says. "We eagerly await the budding talent and enthusiasm that these students will contribute to our profession in the future."

Other notable speakers included Ted Gibson, owner of Ted Gibson Salon, and Sonya and Christopher Dove, owners of The Doves Studio.

Students in attendance had the opportunity to experiment with CND's Colour & Effects lacquers. They manicured nails for runway shows by Vidal Sassoon, The Doves and also for several of their classmates who were selected to represent the future of the industry.

For more information or to register for an upcoming AACSC, visit beautyschools.org.

Applause

Jane Iredale Mineral Makeup is infusing its products with something new: Life-saving technology.

Five of the brand's best-sellers have received the Seal of Recommendation from the Skin Cancer Foundation. The honor is awarded to products that effectively aid in the prevention of harmful sun damage, including burns, wrinkles and skin cancer.

Each of the products—Amazing Base, PurePressed Base, Dream Tint, LipDrink and Powder-Me SPF in Tanned and Translucent—contains a UV sunscreen of SPF 15 or higher. It's the minimum daily barrier recommended by the Skin Cancer Foundation.

"About 90% of nonmelanoma skin cancers are associated with exposure to UV rays, so we're thrilled to help spread awareness of preventable measures against this deadly disease," says Jane Iredale, the company's president and founder. "We're not only committed to developing quality products to enhance color, but also the overall health of the dermis—including skin cancer prevention."

Each product underwent extensive testing and evaluation by a panel of dermatologists. Tests were conducted on each to determine that it didn't cause irritation and phototoxicity on the skin. All Jane Iredale products are noncomedogenic, and free from talc, FD&C dyes, parabens, synthetic preservatives and fragrance.

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