Our upcoming Green Scene ("Mayan Marvel," September 2010) contains helpful tips on how to detect greenwashing when perusing "organic" product labels. That's when companies try to unjustifiably tout a product's environmental virtues.
As John Vater, co-ower of Spa Adriana in Huntington, New York, warns, "The big print giveth and the small print taketh away."
Here's some information about avoiding this pitfall:
Read labels with a discriminating eye. John and his wife, co-owner Adriana Vater, caution spa professionals against taking a product label at face value. "If the packaging claims it doesn't contain something, you should ask yourself what's there to do that ingredient's job," Adriana says. "Every component of a product has a purpose, and sometimes a so-called 'green' ingredient is just as offensive as the original."
Educate yourself. The Vaters say it's important to develop an understanding of how product ingredients work. "With today's Internet access, you can quickly look up the chemical composition of any item," John says.
It's not always easy going green. How do you ensure that your spa's environmental initiatives result in real, positive change? Send your ideas to Katie O'Reilly, associate editor, at koreilly@creativeage.com.
Charities across the country are bracing for a reduction of donations in the coming months. But some business owners will still make charitable donations because of moral or religious convictions; others to boost deductions on tax returns. Before you embrace the giving spirit, there are several things to keep in mind, according to financial expert Amy Galbraith, partner at Spa Guardian (www.spaguardian.com), a spa consulting company in Houston, Texas.
Galbraith offers some basic information spa owners should know about making charitable contributions:
The one you choose must be classified as a 501(c)(3) charity to deduct the donation as a charitable gift on your tax return.
Gift certificates donated to charities can't be used as a write-off until they've been redeemed. "A lot of owners hoping for a tax deduction mistakenly give out gift certificates at the end of the year," Galbraith says. "But gift certificates are a liability until they're rendered for services."
If your spa is classified as a C Corp, you can only deduct 10% of your net income in charitable donations. However, if your spa is classified as a Sub S Corp or a partnership, you should be able to take charitable deductions on your personal tax return.
If you solicit client contributions for a fundraiser or other cause, the client is responsible for getting a receipt for the donation directly from the charity.
Delegate a specific amount for contributions in your annual budget, and decide which charities will receive donations each quarter, Galbraith says. Keep in mind that you can't tell everyone yes. "An average day spa has one person a day walking in to request a donation," she says. "I tell my clients to say 'unfortunately we've already given away our budgeted amount.'"