DAYSPA Magazine

Sustainable Sincerity

Our upcoming Green Scene ("Mayan Marvel," September 2010) contains helpful tips on how to detect greenwashing when perusing "organic" product labels. That's when companies try to unjustifiably tout a product's environmental virtues.

As John Vater, co-ower of Spa Adriana in Huntington, New York, warns, "The big print giveth and the small print taketh away."

Here's some information about avoiding this pitfall:

Read labels with a discriminating eye.
John and his wife, co-owner Adriana Vater, caution spa professionals against taking a product label at face value. "If the packaging claims it doesn't contain something, you should ask yourself what's there to do that ingredient's job," Adriana says. "Every component of a product has a purpose, and sometimes a so-called 'green' ingredient is just as offensive as the original."
Educate yourself.
The Vaters say it's important to develop an understanding of how product ingredients work. "With today's Internet access, you can quickly look up the chemical composition of any item," John says.

It's not always easy going green. How do you ensure that your spa's environmental initiatives result in real, positive change? Send your ideas to Katie O'Reilly, associate editor, at koreilly@creativeage.com.

[ close ]

Click Here to view the pdf file which has the pages as they appear in the print magazine.
You need Acrobat Reader to view pdfs.

DAYSPA magazine proudly honors 12 spas for illustrating standards of excellence in the following areas:

DAYSPA Diamond honors a day spa owner who has mastered the art of business management.

Top Hotel/Resort Spa honors a spa within a hotel or resort servicing guests and the surrounding community.

Top Entrepreneur honors a day spa with multiple locations demonstrating impressionable business savvy under competitive circumstances.

Top Day Spa/Medical Spa Chain honors a business chain with a corporate structure that can be successfully replicated without the direct supervision of the original owner.

Rising Star honors a spa owner with less than five years experience with exemplary business acumen and industry comprehension.

Top Medical Star honors a medical spa offering
an authentic day spa experience combined
with (but independent of) in-depth medical
services and treatments to a high volume of
repeat clients.

Top Employer honors a day spa owner with a high percentage of long-term employees, offers an
outstanding benefits package and aids in employee professional growth.

Top Boutique honors a day spa with extraordinary skill in buying and merchandising products to maximize retail income.

Top Promotion honors an exceptional promotional program that draws in new clients, generates word-of-mouth advertising and attracts media attention.

Top Media Kit honors an outstanding media presentation by a day or medical spa.

Top Design honors a day spa showcasing outstanding facility design from the stance of functionality, originality, beauty, comfort and
client appeal.

Top Package honors an exceptional service package that continually brings in new and repeat clients for at least a year, and generates media and client attention.

Click Here to view the pdf file which has the pages as they appear in the print magazine.
You need Acrobat Reader to view pdfs.

For last month's feature article, click here.

For October's feature article, click here.

For September's feature article, click here.

Click to download the free software

DAYSPA Top Honors 2007

See why these 12 spas stand out as the industry’s best.

Click Here to view the pdf file which has the pages as they appear in the print magazine.
You need Acrobat Reader to view pdfs.

Sponsored Links

DAYSPA Top Honors 2007

See why these 12 spas stand out as the industry’s best.

Click Here to view the pdf file which has the pages as they appear in the print magazine. You need Acrobat Reader to view pdfs.

Sponsored Links

Click Here to view the pdf file which has the pages as they appear in the print magazine.
You need Acrobat Reader to view pdfs.