|
2002 Articles
CLIENT RELATIONS
A Quiet Place, A. Sercu, Apr. 2002, p.26 (relaxation
rooms)
Calming Confrontations (Spa Forum), S. Casciola, Feb.
2001, p.126.
Chemistry 101 (Spa Forum), June 2002, p. 152 (importance
of connecting with clients).
Clean Without Question (Impresssions), July 2002, p.86
(pedicure spa maintenance).
Coping with Cancellations (Spa Forum), S. Casciola,
May 2002, p. 127.
Fraud Watch, P. Wynne-Borgman, June 2002, p. 126 (common
customer scams).
Know Your Heart, Apr. 2002, p. 100 (heart risk statistics
for women).
Multicultural Day Spa, C. Dixon/L. Oskin, May 2001,
p.114.
Occupational Hazard (Wellness), July 2002, p.102 (health
risks to wearing latex gloves).
The Price May Not Be Right (Money Matters), J. Sturgeon,
May 2002, p. 132 (raising prices).
Pricing for Profit (Spa Forum), S. Casciola, Sept.
2002, p.118.
Pure Joy, J.E. Spear, Sept. 2002, p.26 (creating blissful
spa experiences).
Raising Retention (Management Workshop), L.M. Arnold,
May 2001, p.140.
R-E-S-P-E-C-T (Spa Forum), S. Casciola, Oct. 2001,
p.136 (communicating value to the public).
Reward and Retain (Impressions), Sept. 2001, p.86 (Zano
Rewardz program).
Soul Power (Spa Forum), S. Casciola, May 2001, p.134
(drawing on self-power to serve others better).
Worth the Wait, A. Sercu, Feb. 2001, p.104 (optimizing
clients’ waiting time).
DAY SPA OPERATIONS
Ask the Coach: Part One (Management Workshop),
L.M. Arnold, Sept. 2001, p.140 (spa management Q & A).
Ask the Coach: Part Two (Management Workshop),
L.M. Arnold, Oct. 2001, p.140 (spa management Q & A).
Avoiding The Rush (Spa Forum), S. Casciola,
Dec. 2002, p.105 (how owners stay busy without making clients
feel rushed).
back to top
Calculated Risks (Money Matters),
L.L. Kossoff, June 2002, p. 160 (spa expansion).
Capitalizing on Your Convention (Management
Workshop), J. Rogers, June 2002, p. 169 (make the most of
trade shows and conventions).
Central Booking, L.M. Starr, July 2002, p.88
(dedicated appointment booking areas).
Choosing a Lifeline, L.M. Starr, Mar. 2002,
p.112 (telephone systems).
Cleaning Detail, A. Sercu, March 2001, p.
124 (strategies for keeping your spa clean).
Credit Card Cache, L. Starr, Apr. 2002, p.
38 (tips on offering pay-by-credit options).
Fraud Watch, P. Wynne-Borgman, June 2002,
p.126 (common customer scams).
(The) Future of Booking, L. M. Starr, Sept.
2002, p.38 (Internet booking).
Greatest Challenges (Spa Forum), S. Casciola,
Aug. 2002, p.116 (overcoming obstacles).
Group Strategies, A. Sercu, June 2001, p.112
(logistics of servicing groups).
Help on the Sidelines (Management Workshop),
J. Jordan, Aug. 2001, p.116 (business coaches).
Invisible Invaders (Legal Pad), M.L. Antoline,
Oct. 2001, p.10 (computer intruders).
Joining Forces (Management Workshop), L.B.
Baldwin, Apr. 2002, p. 126 (successful management partnerships).
Menu Matters, L. Randazzo, July 2002, p.68
(ideas for creating spa menus).
Plugging the Money Leak (Money Matters), J. Sturgeon, July
2002, p.126 (cutting budgets and avoiding waste).
Reading Is Fundamental (Legal Pad), M.L.
Antoline, Feb. 2002, p.10 (examining business contracts).
back to top
Soft Wear, L. Randazzo, Jan.
2002, p.52 (client spa wear).
Surprise!, J. Sturgeon, March 2001, p.114
(spa owners’ first-year challenges).
Ties That Bind (Legal Pad), M. Antoline,
July 2001, p.10 (choosing a business partner).
(The) Weakest Link (Spa Forum), S. Casciola,
Sept. 2001, p.127 (turning business weaknesses into opportunities).
Top Marketeer, L. Oskin, Oct. 2002, p.76
(expanding spa operating hours).
When Disaster Strikes (Money Matters), J.T.
Broome, Apr. 2002 (preparing for unforeseen events).
Worth the Wait, A. Sercu, Feb. 2001, p.104
(optimizing clients’ waiting time).
DAY SPA PROFILES
A New Noelle, J.E. Spear, Oct. 2001, p.104
(Noelle Spa for Beauty and Wellness).
A Touch of Class, P. Bates, Feb. 2001, p.64
(The Ritz-Carlton Spas).
African American Emphasis, J.E. Spear, Mar.
2002, p.54 (Violet Johnson Wellness Spa, San Jose, California;
M&M Nails & Wellness Center, Silver Spring, Maryland;
Bettye O. Day Spa, Chicago).
back to top
Christie-Adam Holdings, J.E.
Spear, Apr. 2002, p. 76 (Christie-Adam salons and spas).
Creative Arts, L.B. Baldwin, June 2001, p.44
(Habitude).
Derby Winner, J.E. Spear, Sept. 2001, p.90
(Z Salon & Spa).
Easy Does It, J.E. Spear, Aug. 2001, p.42
(Earth Savers spa/store chain).
Flipping Over Philipés, J.E. Spear,
Dec. 2002, p.82 (Philipés Spa & Cosmetique).
Gaia’s Consciousness, J.E. Spear, Nov.
2002, p.80 (Gaia Day Spa, La Jolla, California).
George Washington Bathed Here, L. Seldon,
June 2002, p.46 (spas of Berkeley Springs, WV)
Giving Sanctuary, A. Sercu, Dec. 2001, p.80
(SK Sanctuary).
Grand Experience, J.E. Spear, July 2002,
p.50 (Calista Grand, West Chester, Pennsylvania).
How Spa West Was Won, J. McCormick, July
2001, p.100 (Spa West).
Integrating Esthetics and Medicine, L. Randazzo,
Apr. 2001, p.122 (The Mezzanine Spa & SoHo Integrative
Health).
Maxine of Chicago, J. McCormick, Aug. 2002,
p.78 (Maxine Salon and Day Spa).
Morel European Day Spa, J. McCormick, May
2002, p. 50.
Moving Ahead, J.E. Spear, May 2001, p.52
(Avanti).
Ona Spa: Raising Spirits in Los Angeles,
A. Sercu, Sept. 2002, p.110 (Ona Spa, Los Angeles).
back to top
Rinaldo’s Realm, J. Ferraro,
Jan. 2002, p.36 (Rinaldo’s Hair Designers and Spa, Ottawa,
Ontario, Canada).
Sanda Gane’s Vision, G. Harmon, Jan.
2001, p.74.
Technicolor Day Dream, J.E. Spear, Feb. 2002, p.74 (Technicolor
Salons & Day Spas, Allentown, Pennsylvania).
3 Romantic Day Spas, J.E. Spear, Feb. 2002,
p.74 (Dubunne Day Spa, Torrance, CA; Parlor, Chicago; Life
is Beautiful, NYC).
Wide Open Spaces, J.E. Spear, March 2001,
p.74 (Bell Tower Salon Spa, Wyomissing, PA).
EDUCATION/TRAINING
Back to School (Editor’s Page), L.W.
Lewis, May 2001, p.8 (NACCAS and AACS school associations).
Business Buddy Systems (Management Workshop),
J. Rogers, Oct. 2002, p.149 (getting help from peer group
organizations).
Certifiably Great, A. Sercu, May 2001, p.96
(options in professional certification).
(The) Future of Recruitment (Impressions),
Nov. 2002, p.22 (National Skills Standards for Sales and Customer
Service).
Help on the Sidelines (Management Workshop),
J. Jordan, Aug. 2001, p.116 (business coaches).
Learning Process (Impressions), Feb. 2002,
p.40 (identifying learning styles).
Nurturing Young People (Spa Forum), S. Casciola,
Mar. 2001, p.147 (working with young spa/salon professionals).
Paying Dues, W. Henninger, Apr. 2001, p.78
(junior/senior employee programs).
Show Biz Update, L. Randazzo, Oct. 2002,
p.64 (new offerings at trade shows).
EMPLOYEE MATTERS
(The) ABCs of the ADA (Legal Pad), M.L. Antoline,
Nov. 2001, p.10 (Americans With Disabilities Act).
An Ode to Freedom of Speech (Legal Pad),
M. Antoline, June 2001, p.10 (dealing with loose-lipped employees).
Bomb Defusing 101 (Legal Pad), M.L. Antoline,
Sept. 2001, p.10 (safeguarding against harmful employees).
back to top
Calming Confrontations (Spa
Forum), S. Casciola, Feb. 2001, p.126.
Certifiably Great, A. Sercu, May 2001, p.96
(options in professional certification).
Delegating Authority (Spa Forum), S. Casciola,
Apr. 2001, p.134.
Employee Theft (Management Workshop), J.
Rogers, June 2001, p.168.
(The) Future of Recruitment (Impressions),
Nov. 2002, p.22 (National Skills Standards for Sales and Customer
Service).
Motivation Magic (Spa Forum), S. Casciola,
Oct. 2002, p.136 (creating a motivating atmosphere for staff).
Nurturing Young People (Spa Forum), S. Casciola,
March 2001, p.147 (working with young spa/salon professionals).
Pampering Employees (Management Workshop),
J. Sturgeon, Feb. 2002, p.124.
Pay Backs, J.E. Spear, March 2001, p.98 (comparing
and analyzing compensation plans).
Paying Dues, W. Henninger, Apr. 2001, p.78
(junior/senior employee programs).
Physical Restraints (Management Workshop),
D. Mandell, June 2001, p.181.
Reaping Rewards, J. McCormick, Nov. 2001,
p.72 (employee incentives to sell retail).
Shopping for Benefits (Money Matters), K.M.
Quinley, Sept. 2002, p.128 (updating employee insurance benefits).
Spas Are No Exemption (Legal Pad), M.L. Antoline,
Jan. 2001, p.10 (employee status under federal law).
True Value (Money Matters), L.L. Kossoff,
Jan. 2002, p.100 (assessing employees’ worth).
Wanted Posters, P. Borgman, Aug. 2002, p.64
(finding and keeping great employees).
What Spa Directors Want (Management Workshop),
K. McCormick, Jan. 2001, p.108.
EQUIPMENT
Bright Ideas, J.E. Spear, Jan. 2001, p.46
(spa lighting).
Choosing a Lifeline, L.M. Starr, Mar. 2002,
p.112 (telephone systems).
Credit Card Cache, L. Starr, Apr. 2002, p.
38 (tips on offering pay-by-credit options)
Killer.spa, J. Dysart, Sept. 2001, p.104
(innovative software tools for Web sites).
back to top
Peel Power, A. Sercu, Feb.
2001, p.28 (microdermabrasion equipment).
Shifting Sands, L. Randazzo, Apr. 2002, p.56
(issues surrounding microdermabrasion).
Soft Wear, L. Randazzo, Jan. 2002, p.52 (client
spa wear).
Some Favorite Things, J.E. Spear, Aug. 2002,
p.42 (spa owners’ favorite equipment).
Spa Future, J.E. Spear, Oct. 2001, p.26 (use
of laser equipment in spa treatments).
Throne Rooms, L. Randazzo, May 2001, p.84
(creating great pedicure areas).
Uplifting Experiences, J.E. Spear, Nov. 2001,
p.90 (noninvasive firming treatments).
Water Works, A Sercu, Mar.2002, p.102 (plumbing
systems).
FACILITY DESIGN
A Quiet Place, A. Sercu, Apr. 2002, p.26
(relaxation rooms).
Bright Ideas, J.E. Spear, Jan. 2001, p.46
(spa lighting).
Calculated Risks (Money Matters), L.L. Kossoff,
June 2002, p. 160 (spa expansion).
Design Dos and Don’ts, A. Sercu, Apr.
2001, p.66.
Garden Variety, P. Bates, Oct. 2001, p.50
(spa gardens).
Liquid Assets, A. Sercu, Aug. 2001, p.26
(water walls and fountains in spas).
Multipurpose Design, A. Sercu, June 2001,
p.98 (4 unique multipurpose room designs).
Size Matters, P. Wynne-Borgman, Oct. 2001,
p.80 (sizing your spa for profitability).
Spa Design: Part One, A. Sercu, May 2002,
p. (day spa floor plans).
Spa Design: Part Two, A. Sercu, June 2002,
p. (day spa floor plans).
Spa Design: Part Three, A. Sercu, July 2002,
p.94 (day spa floor plans).
Throne Rooms, L. Randazzo, May 2001, p.84
(creating great pedicure areas).
Water Parks, A. Sercu, Nov. 2002, p.26 (creating
great wet rooms).
Water Works, A Sercu, Mar. 2002, p.102 (plumbing
systems).
back to top
FINANCIAL ISSUES
A Less Taxing April (Money Matters), J.T.
Broome, Apr. 2001, p.140.
Bankrupcy Basics (Money Matters), L.M. Jacobson,
Aug. 2002, p.122.
(The) Best Policy (Money Matters), K. Quinley,
Feb. 2001, p.131 (liability insurance).
By the Numbers (Spa Forum), S. Casciola,
Apr. 2002, p. 112 (importance of financial records).
Calculated Risks (Money Matters), L.L. Kossoff,
June 2002, p. 160 (spa expansion).
Complete Checkup (Money Matters), K. Quinley,
Nov. 2001, p.122 (property insurance).
Cost-Effective Contracting (Money Matters),
J. Sturgeon, Nov. 2002, p.136 (working with building contractors).
D-I-V-O-R-C-E (Legal Pad), M.L. Antoline,
Jan. 2002, p.10 (divorce planning for business owners).
Give Yourself Credit (Money Matters), J.T.
Broome, June 2001, p.158 (business credit cards).
Go With the Flow (Money Matters), J. Sturgeon,
July 2001, p.144 (cash flow and profitability).
Important Tax Changes, June 2002, p. 100
(tax changes affecting small businesses).
It’s Your Move (Money Matters), J.T.
Broome, Mar. 2002, p.143.
Plan Now…Don’t Pay Later (Money
Matters), J.T. Broome, Oct. 2001, p.144 (year-long tax planning).
Plugging the Money Leak (Money Matters),
J. Sturgeon, July 2002, p.126 (cutting budgets and avoiding
waste).
(The) Power of the P&L (Money Matters),
L.M. Arnold, Oct. 2002, p.144 (effective use of the profit
and loss statement).
(The) Price May Not Be Right (Money Matters),
J. Sturgeon, May 2002, p. 132 (raising prices).
back to top
Profitability by the Foot
(Money Matters), J. Sturgeon, Sept. 2001, p.134 (optimizing
your square footage).
Projecting Revenue (Money Matters), J. Siegel,
Oct. 1999, p.10.
Refuse to Lose (Money Matters), J.T. Broome,
May 2000, p.134 (overcoming roadblocks to success).
Shopping for Benefits (Money Matters), K.M.
Quinley, Sept. 2002, p.128 (updating employee insurance benefits).
So You Want to Buy a Day Spa (Money Matters),
P. Chriswell, March 2001, p.150.
Spa for Sale (Money Matters), P. Chriswell,
May 2001, p.148.
Star Strategies (Spa Forum), S. Casciola,
Feb. 2002, p.116 (how some owners attain and maintain high
profit margins).
Take a Financial Snapshot (Money Matters),
L.M. Starr, Aug. 2001, p.124 (finding the figures that indicate
success level).
True Value (Money Matters), L.L. Kossoff,
Jan. 2002, p.100 (assessing employees’ worth).
(The) Urge to Merge (Legal Pad), M. Antoline, Apr. 2001, p.10
(handling chain offers to buy your spa).
When Disaster Strikes (Money Matters), J.T.
Broome, Apr. 2002 (preparing for unforeseen events).
back to top
INDUSTRY NEWS
ABBIE Award Winners (A La Mode), Feb. 2002,
p.71.
Back to School (Editor’s Page), L.W.
Lewis, May 2001, p.8 (NACCAS and AACS school associations).
DAYSPA Survey Results: Bigger and Better,
L.W. Lewis, July 2001, p.22.
80th Annual Midwest Beauty Show, May 2002,
p. 152.
First Goes New Jersey, Then… (Legal
Pad), M.L. Antoline, Feb. 2001, p.10 (pending legislation
prohibiting esthetic use of microdermabrasion).
Higher Standards (Impressions), Mar. 2002,
p.88 (new nail services laws in state of Oregon).
Hot Issue (Wellness), Oct. 2002, p.124 (contraindications
for saunas and steam rooms).
Hot Tip, May 2002, p. 110 (dry sauna may
benefit the heart).
In All Fairness (Editor’s Page), L.W.
Lewis, Jan. 2001, p.8 (Cosmetologists’ Tax Fairness and
Compliance Act of 2000).
Industry Cause (Editor’s Page), L.W.
Lewis, Oct. 2001, p.8 (National Breast Cancer Awareness Month).
International Beauty Show Long Beach, Apr.
2002, p.144.
International Salon & Spa Expo, May 2002,
p. 151.
ISPA Looks Ahead (Editor’s Page), L.W.
Lewis, Jan. 2002, p.8 (ISPA 2001 Member Survey results).
Massage Credentials? (Wellness), Jan. 2002,
p.82 (The National Certification Board for Therapeutic Massage
and Bodywork survey results).
Melanoma Monday (Editor’s Page), L.W.
Lewis, May 2002, p. 8 (dermatologists provide free skin cancer
screenings).
Painless Face Lift? (Wellness), Mar. 2001,
p.136 (IPL therapy).
Phthalates Under Fire (Wellness), Oct. 2002,
p.122 (review of use of phthalates in cosmetics).
back to top
Safer Eczema Relief (Wellness),
May 2001, p.124.
Shifting Sands, L. Randazzo, Apr. 2002, p.
56 (issues surrounding microdermabrasion).
Spa Awareness Month, L. Randazzo, Aug. 2001,
p.58.
Spa Trends 2001, J.E. Spear, Apr. 2001, p.24.
Sun Damage Repair, May 2002, p. 110 (new
drug may repair sunburn damage).
LEGAL ISSUES
(The) ABCs of the ADA (Legal Pad), M.L. Antoline,
Nov. 2001, p.10 (Americans With Disabilities Act).
An Ode to Freedom of Speech (Legal Pad),
M. Antoline, June 2001, p.10 (dealing with loose-lipped employees).
At Wick’s End (Legal Pad), M. Antoline,
June 2002, p. 10 (lawsuit targets candle manufacturers and
retailers).
Bomb Defusing 101 (Legal Pad), M.L. Antoline,
Sept. 2001, p.10 (safeguarding against harmful employees).
Clause & Effect Part One: Severability
(Legal Pad), M.L. Antoline, Aug. 2002, p.10 (severability
clauses in contracts).
Clause & Effect Part Two: Force Majeure
(Legal Pad), M.L. Antoline, Sept. 2002, p.10 (force
majeure clauses in contracts).
Clause & Effect Part Three: Indemnification
(Legal Pad), M.L. Antoline, Nov. 2002, p.10 (indeminification
clauses in contracts).
D-I-V-O-R-C-E (Legal Pad), M.L. Antoline,
Jan. 2002, p.10 (divorce planning for business owners).
back to top
Employee Privacy (Legal Pad),
M.L. Antoline, Dec. 2002, p.10 (monitoring employee Internet
and e-mail usage).
First Goes New Jersey, Then…(Legal Pad),
M.L. Antoline, Feb. 2001, p.10 (pending legislation prohibiting
esthetic use of microdermabrasion).
History Lesson (Legal Pad), M.L. Antoline,
Oct. 2002, p.10 (civil rights in spas).
Just the Fax, Ma’am (Legal Pad), M.L.
Antoline, Dec. 2001, p.10 (the Telephone Consumer Protection
Act).
Online Law (Legal Pad), M.L. Antoline, July
2002, p.10 (Web sites with legal advice).
Physical Restraints (Management Workshop),
D. Mandell, June 2001, p.181 (discrimination based on physical
criteria).
Reading Is Fundamental (Legal Pad), M.L.
Antoline, Feb. 2002, p.10 (examining business contracts).
Safe Ideas (Legal Pad), M.L. Antoline, Apr.
2002, p. 10 (obtaining a patent for your invention).
Scuttled by Software (Legal Pad), M.L. Antoline,
Aug. 2001, p.10 (avoiding pirated software).
Spas Are No Exemption (Legal Pad), M.L. Antoline,
Jan. 2001, p.10 (employee status under federal law).
They Smelled a Lawsuit (Legal Pad), M.L.
Antoline, May 2002, p. 10 (lawsuit stems from aromatherapy
product’s false advertising claims).
Ties That Bind (Legal Pad), M.L. Antoline,
July 2001, p.10 (choosing a business partner).
back to top
The Urge to Merge (Legal Pad),
M.L. Antoline, Apr. 2001, p.10 (handling chain offers to buy
your spa).
Who Has the Ball? (Legal Pad), M.L. Antoline,
March 2001, p.10 (political influence on the legal rights
of spa professionals).
Why Mom Told You Never to Leave the House Without
Clean Underwear (Legal Pad), M.L. Antoline, May 2001,
p.10 (effects of local town ordinances).
You Asked For it (Legal Pad), M.L. Antoline,
Mar. 2002, p.10 (reader Q & A).
MARKETING
African American Emphasis, J.E. Spear, Mar.
2002, p.54.
Be a Sharp Shooter (Impressions), Apr. 2001,
p.90 (photographs as marketing tools).
Be a Sport, A. Sercu, Oct. 2001, p.122 (catering
to athletic clients).
Brighter, Lighter, Darker, J.E. Spear, Feb.
2001, p.44 (marketing haircolor services).
Consider the Kiosk, M. Michelsen, May 2001,
p.70.
Creating a Buzz, D. Dratch, May 2002, p.
80 (using your computer database as a marketing tool).
Dollars and Scents, J.E. Spear, Feb. 2001,
p.88 (marketing aromatherapy).
Empower Your Web Site, Apr. 2002, p.72.
14 Business Builders, D. Dratch, Jan. 2002,
p.22.
Gift Program Challenges, P. Borgman, Aug.
2001, p.68 (effective marketing of gift certificates).
Great Expectations, A. Sercu, May 2001, p.126
(servicing pregnant clients).
Heads Up!, J.E. Spear, Dec. 2001, p.70 (selling
haircare products).
Here Comes the Bride, L.B. Baldwin, May 2002,
p. 66.
back to top
Killer.spa, J. Dysart, Sept.
2001, p.104 (innovative software tools for Web sites).
Leaving Your Signature (Spa Forum), S. Casciola,
June 2001, p.152 (identifying services).
Market to Size (Impressions), Jan. 2002,
p.20 (marketing spa services to plus-size women).
Masked Men, J.E. Spear, Sept. 2001, p.42
(wooing the male client).
(The) Mature Market, K. Gee-McAuley, Apr.
2002, p. 88 (attracting mature clients).
(The) “Meet” Market, P.Bates, Oct.2002,
p.114 (corporate event opportunities for spas).
Menu Matters, L. Randazzo, July 2002, p.68
(ideas for creating spa menus).
Nailing Clients, J. McCormick, July 2001,
p.84 (offering nail enhancement services).
New Century Thinkers (Spa Forum), S. Casciola,
Jan. 2001, p.102.
PR On Your Own, S. Stephens, Feb. 2002, p.104.
Paradise Won, P. Bates, July 2001, p.80 (day
spas that succeed in resort areas).
Pump Up Your PR, J. Sturgeon, June 2001,
p.80.
Scratching the Surface, L.B. Baldwin, Sept.
2001, p.42 (marketing scrubs and polishes).
Secret Formulas, J.E. Spear, Jan. 2001, p.24
(private labeling).
Selling Gifts, L.M.Starr, Nov. 2002, p.90
(selling gift certificates).
Spa Awareness Month, L. Randazzo, Aug. 2001,
p.58.
Spa
Publicity, L.B. Baldwin, Oct.2002, p.98.
back to top
Spreading the News, A. Sercu,
Apr. 2001, p.96 (spa newsletters).
Strip Joints, A. Sercu, Apr. 2001, p.106
(marketing hair removal services).
Think Small, But Growing, C. Schor-Bowman,
Oct. 2002, p.126 (spa programs for new parents and mothers-to-be).
3 Romantic Day Spas, J.E. Spear, Feb. 2002,
p.74.
Top Marketeer, K. Bryan, May 2001, p.44 (creative
corporate gifting).
Top Marketeer, L. Oskin, June 2001, p.38
(cross marketing with barter).
Top Marketeer, L. Oskin, Nov. 2001, p.20
(staging makeovers at media events).
Top Marketeer, L.Oskin, Oct. 2002, p.76 (expanding
spa operating hours).
Top Marketeer, L. Oskin, Nov. 2002, p.74
(innovative community involvement).
Way To Go, J.E. Spear, Oct. 2002, p.42 (mobile
spa services).
Weekend Warriors, J.E. Spear, Nov. 2002,
p.118 (spa services for active adults).
What’s Your Verbal IQ?, J. Sturgeon,
Sept. 2001, p.72 (conversational skills that strengthen business
relationships).
Win Big with Contests, C. Spence, Aug. 2002,
p.92.
Worth the Wait, A. Sercu, Feb. 2001, p.104
(waiting time strategies).
Year-Round Pedicure Profits, J.E. Spear,
Nov.2001, p.34.
Yellow
Pages Ads, M.L. Turner, Nov. 2002, p.102.
PRODUCTS/SERVICES
Add-On Touches With an Asian Flair, M. Holman
Barnes, Sept. 2002, p.54.
Advances
in Aromatherapy, J.E. Spear, July 2002, p.24.
AHAs Today, J.E. Spear, Dec. 2002, p.68.
Ayurvedic Specifics, M. Holman Barnes, March
2001, p.138.
Be a Sport, A. Sercu, Oct.2001, p.122 (catering
to athletic clients).
Before and After, M.G. Allen, Mar. 2002,
p.126 (partnering with medical professionals).
Beyond the Barrier, L. Randazzo, Nov.2001,
p.52 (cutting-edge skincare products).
Beyond the Basics, M. Holman Barnes, Jan.
2001, p.92 (ayurvedic services).
Brighter, Lighter, Darker, J.E. Spear, Feb.
2001, p.44 (marketing haircolor services).
Changing Needs, L. Randazzo, June 2001, p.126
(treating menopausal skin).
Clean Sweep, L. Randazzo, Aug. 2002, p.56
(facial cleansers).
Color
Coordinated, J.E. Spear, Aug. 2002, p.26 (haircolor
options).
Doctor’s
Orders, J.E. Spear, June 2002, p.84 (medi-spa
approaches).
“Don’t Stop”, J.E. Spear,
July 2001, p.48 (providing exceptional massage services).
Dry Goods, A Sercu, Feb. 2002, p.44 (effective
hydration treatments).
Editors Choice, L. Randazzo, Dec. 2002, p.48
(notable new products of 2002).
Eye Openers, L. Randazzo, Apr. 2001, p.50
(treatments for eye-area skin).
back to top
15 Marvelous Masks, L. Randazzo,
Oct. 2001, p.62.
Finding
Nirvana, A. Sercu, Dec. 2002, p.28 (relaxation
services).
Firm Commitment, J.E. Spear, Apr. 2002, p.
102 (Cellulite-reduction therapies)
Got Milk?, J. E. Spear, Jan. 2002, p.70 (milk-based
spa treatments).
Great Expectations, A. Sercu, May 2001, p.126
(servicing pregnant clients).
Great Facial!, L. Randazzo, June 2002, p.
104.
Great
Manicure!, A. Sercu, Oct. 2002, p.26.
Here Comes the Bride, L.B. Baldwin, May 2002,
p. 66.
Just Warming Up, J.E. Spear, Feb. 2002, p.58
(services and amenities for cold weather days).
Keeping
Cool, J.E. Spear, July 2002, p.28 (protective
hot weather services).
Massage Gurus, S. Stephens, Mar. 2002, p.30
(pioneers in massage therapy).
Massage Masters (Spa Forum), S. Casciola,
Nov. 2002, p.74.
More Than a Back Rub, S. Stephens, June 2002,
p. 140 (physical benefits of massage).
Mud Magic, J.E. Spear, June 2001, p.64 (the
use of muds in spa treatments).
Nailing Clients, J. McCormick, Aug. 2001,
p.84 (offering nail enhancement services).
New Under the Sun, L. Randazzo, May 2002,
p. 116 (advances in sun protection).
Nine Warm & Wonderful Wraps, J.E. Spear,
March 2001, p.26.
Pure Intentions, J.E. Spear, Mar. 2002, p.92
(defining “natural” products).
Reiki Power, B. Berst, June 2001, p.140.
back to top
Saving Face, L. Randazzo,
Feb. 2002, p.22 (programs for problem skin).
Scratching the Surface, L.B. Baldwin, Sept.
2001, p60 (marketing scrubs and polishes).
Sea Treasures, J.E. Spear, May 2001, p.28
(seaweed-based treatments).
She’s Got Legs, J.E. Spear, June 2001,
p.26 (spa treatments for legs).
Shifting Sands, L. Randazzo, Apr. 2002, p.
56 (legal issues surrounding microdermabrasion).
Skimming the Surface, J.E. Spear, Aug. 2001,
p.99 (chemical exfoliation vs. microdermabrasion).
Skin Analysis, L. Randazzo, July 2001, p.64.
Skin Strategy, L.Randazzo, Nov. 2002, p.62
(scientific advancements in skin care).
Sound Barrier, A. Sercu, Sept. 2001, p.118
(optimizing skin’s natural barrier function).
Spa Future, J.E. Spear, Oct. 2001, p.27 (use
of laser equipment in spa treatments).
Spa Hand Care, L. Randazzo, Jan. 2001, p.60.
Spa, Hawaiian-Style, A. Sercu, Nov. 2001,
p.24.
Spa Scrumptious, J.E. Spear, Dec.2001, p.52
(food-focused spa treatments).
Stone Masons, J.E. Spear, May 2002, p. 26
(stone-based therapies).
Strip Joints, A. Sercu, Apr. 2001, p.106
(marketing hair removal services).
Sun Comforts, J.E. Spear, July 2001, p.126
(pre- and post-sun treatments).
back to top
Supplementing Skin Care, A.
Sercu, Jan. 2002, p.84 (use of nutritional supplements in
skin care).
Think Small, But Growing, C. Schor-Bowman,
Oct. 2002, p.126 (spa programs for new parents and mothers-to-be).
Treating Rosacea, L. Randazzo, Feb. 2001,
p.116.
Trimming the Fat, A. Sercu, Aug. 2002, p.104
(weight/fitness services).
Uplifting Experiences, J.E. Spear, Nov.2001,
p.90 (non-invasive firming treatments).
Waxing Wise, L. Jacobson-Kossoff, Nov. 2002,
p.42 (effective facial waxing services).
Weekend Warriors, J.E. Spear, Nov. 2002,
p.118 (spa services for active adults).
Wearing Vitamins, A. Sercu, July 2002, p.106
(vitamin-based topical skincare).
What’s New in Pedicures?, A. Sercu,
June 2002, p.70.
RETAILING
Breaking the Retail Barrier, A. Sercu, July
2001, p.111.
Consider the Kiosk, M. Michelsen, May 2001,
p.70.
Cosmetic Cash, S. Stephens, Mar. 2002, p.70
(maximizing cosmetics sales).
Off The Shelf, J.E. Spear, Spet.2002, p.86
(trends and techniques in spa retailing).
Heads Up!, J.E. Spear, Dec. 2001, p.70 (tips
on selling haircare products).
Real Men Don’t Shop, J.E. Spear, Feb.
2002, p.88 (retail strategies for male customers).
Reaping Rewards, J. McCormick, Nov. 2001,
p.72 (employee incentives to sell retail).
Room for Retail Improvement (Impressions),
Jan. 2002, p.20 (retailing do’s and don’t’s).
Secret Formulas, J.E. Spear, Jan. 2001, p.24
(private labeling).
back to top
TRENDS
Add-On Touches With an Asian Flair, M. Holman
Barnes, Sept. 2002, p.54.
DAYSPA Survey Results: Bigger and Better,
L. Lewis, July 2001, p.22.
Editors Choice: Best Products of 2001, L.
Randazzo, Dec. 2001, p.20.
Editors Choice, L. Randazzo, Dec. 2002, p.48
(notable new products of 2002).
Fall
Fantasy, L. Randazzo, Sept. 2001, p.22 (fall
fashion trends).
Fashion Physics, L.Randazzo, Sept. 2002,
p.62 (fall fashion trends).
Fat Chance and Fat Farms (Wellness), Mar.
2002, pps. 122 & 125 (spas’ role in treating obese
clients).
Feel-Good Fashion, L. Randazzo, Mar. 2002,
p.22 (spring fashion trends).
Flaunting Fashion, L. Randazzo, March 2001,
p.54 (spring fashion trends).
Masked Men, J.E. Spear, Sept. 2001, p.42
(convincing the male client to seek spa services).
Show Biz Update, L. Randazzo, Oct. 2002,
p.64 (new offerings at trade shows).
Skin Strategy, L.Randazzo, Nov. 2002, p.62
(scientific advancements in skin care).
Spa Future, J.E. Spear, Oct. 2001, p.27 (use
of laser equipment in spa treatments).
Spa, Hawaiian-Style, A. Sercu, Nov. 2001,
p.24 (using Hawaiian traditions and ingredients in spa treatments).
Spa Scrumptious, J.E. Spear, Dec. 2001, p.52
(food-focused spa treatments).
Spa Trends 2001, J.E. Spear, Apr. 2001, p.24.
Trimming the Fat, A. Sercu, Aug. 2002, p.104
(weight/fitness services).
What’s New in Pedicures?, A. Sercu,
June 2002, p.70.
What’s a Wellness Center?, L.W. Lewis,
Nov. 2001, p.104.
|
|
