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2004 Articles
BUSINESS PROFILES
All’s Well in Wisconsin, K. Kirkland,
Aug., p.98 (The Wellness Spa, Stevens Point, WI).
2004 Dayspa Awards, DAYSPA editors, Dec., p.78.
The Blessings of Le Petite Retreat, B. Wright,
July, p.94 (Le Petite Retreat, Los Angeles).
Creating Kinara, B. Wright, Jan., p.44 (Kinara,
West Hollywood, CA).
In Arcona’s Name, L. Jacobson-Kossoff
& I. Hansen, Oct., p.106 (The Arcona Studio & Mythic
Tribe Store, Valley Village, CA).
Inside Hungarian Spas, A. Lachapelle, Jan.,
p.132.
Lone Star State of Mind, J.E. Spear, Nov.,
p.106 (T’Salta Urban Spa, Houston).
More Competition: Hotel Spas, J.E. Spear,
June, p.72.
Papillon Spreads Its Wings, J. McCormick,
Feb., p.46 (Papillon the Spa, Orlando, FL).
Robert Andrew The Dayspa Salon, L. Seldon,
May, p.54 (Robert Andrew The Day spa Salon, throughout Washington,
D.C./Baltimore).
Stella Nova-Southern Star, L. Seldon, April,
p.90 (Stella Nova, throughout South Carolina).
True Blue, A. Sercu, March, p.76 (Blue, Sherman
Oaks, CA).
Urban Oases, M. Pareles, Sept., p.92 (Oasis
Day Spas, New York City).
Woodhouse Day Spas-A Franchise Family, K.
Kirkland, June, p.98 (Woodhouse Day Spas, throughout Texas).
CLIENT RELATIONS
Back Again!, L.M. Starr, July, p.72 (client
retention).
Cultural Ties, J.E. Spear, July, p.40 (providing
ethnically diverse
services).
Rubbed the Wrong Way, J.E. Spear, April,
p.104 (preventing and handling unethical employee behavior).
Throw ’Em a Party!, S. Mehra, June,
p.116 (hosting parties for clients).
“Wow!” Customer Service (Management
Workshop), J. Burkie, Feb., p.172.
DAY SPA OPERATIONS
Advise and Consent, J.E. Spear, March, p.114
(finding a spa consultant).
Back in the OSHA Saddle (Legal Pad), M.L.
Antoline, May, p.12 (common spa operating hazards).
The Front Lines, L.M. Starr, Aug., p.86 (front
desk operations).
Going, Going...Green, L. Jacobson-Kossoff,
Jan., p.62 (environmentally conscious spas).
Handling Breakdowns, L.M. Starr, Aug., p.86
(dealing with equipment failures).
Information Security (Management Workshop),
J. Bullough-Latsch, Aug., p.164 (keeping computer data safe).
Keeping Books, A. Sercu, May, p.166 (computerized
appointment booking).
Kneading the Dough, L.M. Starr, Oct., p.120
(making massage services more profitable).
One of Many, L.M. Starr, May, p.156 (franchising).
Private Eyes (Management Workshop), K. Quinley,
Nov., p.172 (camera-equipped cell phones in spas).
Sell By, J.E. Spear, July, p.60 (shelf life
of products).
Serving Spas, S. Mehra, Feb., p.94 (industry
catalogs).
Sound Choices, A. Sercu, Aug., p.50 (selecting
music for your spa).
Space for Rent, A. Sercu, Oct., p.62 (booth
rental systems).
Star Orientations, J. McCormick, March, p.126
(employee orientation programs).
Workplace Safety (Legal Pad), M.L. Antoline,
April, p.12.
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EMPLOYEE MANAGEMENT
Add-On Benefits (Money Matters), J.T. Broome,
April, p.147 (employee benefits packages).
The Best Defense (Money Matters), M.E. Battersby,
Sept., p.154 (workers’ compensation insurance).
Fair Pay, L.M. Starr, Feb., p.112 (employee
compensation plans).
Incentives Make Dreams Come True (Management
Workshop), D. Ungerleider, June, p.149 (employee incentives
build morale).
Preserving Tranquility (Management Workshop),
M. Gorkin, Sept., p.158 (maintaining peace in the workplace).
Rubbed the Wrong Way, J.E. Spear, April,
p.104 (preventing and handling unethical employee behavior).
Schedule Some Personal Power (Management
Workshop), D. Ungerleider, April, p.140 (time management techniques).
Star Orientations, J. McCormick, March, p.126
(structured orientation programs for new employees).
Time, Money, Freedom! Want Some? (Management
Workshop), S. Gomez, March, p.170 (time and money management).
Workplace Safety (Legal Pad), M.L. Antoline,
April, p.12.
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EQUIPMENT
The Ascending Throne, K. Kirkland, Jan.,
p.112 (pedicure thrones).
Beam Me Up, A. Sercu, Sept., p.132 (lasers
in spas).
Building Steam, B. Canavino, April, p.70
(facial steamers).
Documenting Progress, K. Kirkland, May, p.144
(photographic systems that show treatment progress).
Facial Chair Options, I. Hansen, June, p.46.
Handling Breakdowns, L.M. Starr, Nov., p.54
(dealing with equipment failures).
Ion Revolution, J.E. Spear, Nov., p.84 (negative
ion hair-dryers and air cleaners).
Out of the Mist, J.E. Spear, April, p.32
(spray-on tanning equipment and devices).
Resurfacing Revisited, L. Jacobson-Kossoff,
Jan., p.104 (microdermabrasion).
Running Water, J.E. Spear, Sept., p.68 (hydrotherapy).
Serving Spas, S. Mehra, Feb., p.94 (industry
catalogues).
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FINANCIAL ISSUES
Add-On Benefits (Money Matters), J.T. Broome,
April, p.147 (employee benefits packages).
Annual Check-Up (Money Matters), K. Quinley,
Jan., p.144 (working with your insurance agent).
The Best Defense (Money Matters), M.E. Battersby,
Sept., p.154 (workers’ compensation insurance).
Best Laid Plans (Money Matters), J.T. Broome,
July, p.144 (building a solid business plan).
Checkless in October (Money Matters), M.E.
Battersby, June, p.144 (“Check 21” and its impact
on spa businesses).
Fair Pay (Money Matters), L.M. Starr, Feb.,
p.112 (employee compensation plans).
Healthcare Tax Break (Impressions), April,
p.50 (Tax Code section 105 for self-employed business owners).
I Declare! (Money Matters), H. Scott, May,
p.184 (lowering your business taxes).
Keeping Watch (Money Matters), L.M. Starr,
Oct., p.48 (loss protection plans).
Kneading the Dough, L.M. Starr, Oct., p.120
(making massage services more profitable).
Let’s Cruise (Legal Pad), M.L. Antoline,
Jan., p.12 (business travel tax deductions).
Making Inventory Work for You (Money Matters),
J.T. Broome, March, p.160.
One of Many, L.M. Starr, May, p.156 (franchising).
Pricing Right, L.W. Lewis, July, p.108 (DAYSPA’s
service pricing survey).
Saving the Farm (Legal Pad), M.L. Antoline,
Feb., p.12 (business-saving measures for financial crises).
SURVIVOR: Taxation Nation (Money Matters),
M.E. Battersby, Dec., p.132 (year-end tax planning).
Targeting Risk (Money Matters), J.T. Broome,
Nov., p.162.
Time and a Half (Money Matters), M.E. Battersby,
Feb., p.166 (understanding overtime pay).
What Can Your Accountant Really Do for You?
(Money Matters), H. Scott, Aug., p.160.
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HAND & FOOT PRODUCTS/SERVICES
All Thai-ed Up (Inspiration), June, p.182
(Sabai Foot Ritual).
Getting a Leg Up, K. Kirkland, Nov., p.120
(pedicure upgrades and add-ons).
Nail Care, K. Kirkland, May, p.106 (new nailcare
products).
Sophisticated Beauty, J.E. Spear, Sept.,
p.34 (Fall 2004 fashion trends).
True Colors, E. Glickman, March, p.44 (Spring
2004 fashion trends).
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INDUSTRY NEWS
2003 ABBIES Awards (In the News), April,
p.152.
Coming Together (Editor’s Page), L.W.
Lewis, Oct., p.12 (creation of the Professional Beauty Association).
Membership Benefits (Impressions), May, p.138
(ISPA offers new benefits).
One for the Books (Impressions), May, p.140
(esthetician wins legal right to perform esthetic laser treatments).
Paint It Yellow (Legal Pad), M.L. Antoline,
Feb., p.128 (response to Redbook article questioning safety
in treatment rooms).
WWW.NEW.ORG (In the News), March, p.152 (American
Academy of Medical Esthetics and Electrology).
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LEGAL ISSUES
Back in the OSHA Saddle (Legal Pad), M.L.
Antoline, May, p.12 (common spa operating hazards).
HIPAA, HIPAA, Hooray? (Legal Pad), M.L. Antoline,
March, p.12 (the effects of the HIPAA health statute).
In Tune With the Law (Legal Pad), M.L. Antoline,
June, p.12 (playing music CDs in your spa).
Laws of Distinction (Legal Pad), M.L. Antoline,
Dec. p.12 (trademarking your spa theme).
Legal Medical Guide (Wellness), June, p.124
(review of Legal & Liability Issues of a Medical Spa).
Legal Stew (Legal Pad), M.L. Antoline, Oct.,
p.12 (answers to readers’ questions).
Let’s Cruise (Legal Pad), M.L. Antoline,
Jan., p.12 (business travel tax deductions).
The Medical Boom (Legal Pad), M.L. Antoline,
Sept., p.12 (the legalities of opening a medical spa).
Rubbed the Wrong Way, J.E. Spear, April,
p.104 (preventing and dealing with unethical staff behavior).
Saving the Farm (Legal Pad), M.L. Antoline,
Feb., p.12 (business-saving measures for financial crises).
Send Me a Bill (Legal Pad), M.L. Antoline,
Nov., p.12 (cosmetic industry faces off with proposed legislation).
Something to Wine About (Legal Pad), M.L.
Antoline, July, p.12 (serving alcohol in spas).
Turf Wars (Legal Pad), M.L. Antoline, Aug.,
p.16 (rights to perform massage techniques).
Workplace Safety (Legal Pad), M.L. Antoline,
April, p.12.
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MARKETING
Advanced E-mail Marketing (Sensations), March,
p.58 (effective e-mail campaigns).
At No Cost (Spa Hopping), L.B. Baldwin, April,
p.134 (taking advantage of opportunities to promote your spa).
Breast Cancer Awareness (Sensations), Oct.,
p.100 (spas doing their part to fight breast cancer).
Calling for Attention, J. Felton, Oct., p.132
(effective Yellow Pages ads).
Child’s Play (Spa Hopping), L.B. Baldwin,
Sept., p.146 (kids’ spa services).
Detailed Search (Impressions), Sept., p.64
(Counter-Googling).
Find Your Niche (Spa Hopping), L.B. Baldwin,
March, p.154.
Gauge by Their Age (Sensations), June, p.92
(four phases of aging).
Happy Mother’s Day! J. Colbert, March,
p.92 (Mother’s Day promotions).
Hear Ye! Hear Ye!, B.B. Adams, May, p.70
(using press releases).
Inexpensive Web Design, J. Dysart, Nov.,
p.42 (website templates).
Just Desserts (Editor’s Page), L.W.
Lewis, Jan., p.10 (marketing luxury services).
Makeup Challenges, J.E. Spear, June, p.26
(tips on turning a cosmetic profit).
More Competition: Hotel Spas, J.E. Spear,
June, p.72.
More Than a Sample, B. Canavino, June, p.106
(sampling as a sales tool).
Pricing Right, L.W. Lewis, July, p. 108 (service
prices survey results).
Proactive PR, N. Trent, Nov., p.132 (dynamic
PR campaigns).
Running Water, J.E. Spear, Sept., p.68 (new
approaches to hydrotherapy services).
Selling Soap, K. Kirkland, Sept., p.116 (retailing
bath and body products).
Seven Ways to Improve Direct Mail Ads, V.
Leon, Feb., p.78.
Show Notes (Editor’s Page), L.W. Lewis,
March, p.8 (year-round gift certificate marketing).
Social Savvy 101 (Management Workshop), B.
Pachter, Oct., p. 172 (socializing for success).
Tea Party!, A. Irving, Nov., p.98 (NuYu Salon
& Spa offers afternoon tea).
Two by Two, L.M. Starr, Jan., p.30 (couples
services).
Video on the Web, J. Dysart, Sept., p.108
(adding audio/video to your spa’s website).
“Wow!” Customer Service (Management
Workshop), J. Burkie, Feb., p.172.
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MEDICAL SPAS
Beam Me Up, A. Sercu, Sept., p.132 (lasers
in spas).
Best Medical Spa L. Jacobson-Kossoff, Dec.,
p.108 (2004 DAYSPA Award).
By Any Other Name... (Wellness), April, p.120
(definition of a medical spa).
Going Medical, J. McCormick, March, p.140
(adding medical-level services to your spa).
Healing Hands, A. Sercu, Oct., p.144 (pre-
and postoperative treatments).
Injecting Beauty, A. Sercu, April, p.122
(working with medical professionals).
Legal Medical Guide (Wellness), June, p.124
(review of Legal & Liability Issues of a Medical Spa).
Machine Shop 101, L.L. Root, Aug., p.116
(medical/esthetic devices).
The Medical Boom (Legal Pad), M.L. Antoline,
Sept., p.12 (the legalities of opening a medical spa).
Medical Microdermabrasion, A. Sercu, June,
p.128.
More, Better Botox (Wellness), July, p.122
(advanced uses for Botox).
Spa Calls, B. Wright, Feb., p.142 (doctor
visits to spas).
Urgent Care, A. Sercu, Nov., p.146 (hospital-based
spas and spa programs).
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PRODUCTS/SERVICES
7 Facts About Sunscreens, J.E. Spear, May,
p.30.
Ancient Customization, J.E. Spear, Aug.,
p.30 (ayurveda).
Beyond Bare Necessities, J.E. Spear, May,
p.84 (unique waxing services).
Choose Wisely (Sensations), Jan., p.28 (choosing
product lines).
Cultural Ties, J.E. Spear, July, p.40 (multicultural
skin care).
Dewy Complexions, J.E. Spear, March, p.30
(hydration treatments and products).
Dishing the Dirt, J.E. Spear, Oct., p.32
(muds and mud products).
2004 Editors Choice, DAYSPA editors, Dec.,
p.52 (favorite new products of 2004).
Facts About Sunscreens, J.E. Spear, May,
p.30.
Healing Hands, A. Sercu, Oct., p.144 (pre-
and postoperative treatments).
Hey, Cool Mask!, D. Breitman & L. Barrett,
July, p.28 (cooling masks).
Holiday Gift Guide (A La Mode), Oct., p.82.
More for Less, L. Jacobson-Kossoff, Sept.,
p.48 (product-based hair removal).
Out of the Mist, J.E. Spear, April, p.32
(spray-on tanning).
Running Water, J.E. Spear, Sept., p.68 (new
approaches to hydrotherapy services).
Science Fair, DAYSPA editors, Aug., p.140
(new products).
Sell By, J.E. Spear, July, p.60 (shelf life
of products).
Sensitivity Training, S. Mehra, April, p.56
(dealing with hypersensitive skin).
Smooth Operators, J.E. Spear, Dec., p.30
(the past, present and future of scrubs).
Steeped in Good Sense, E.J. Glickman, Nov.,
p. 30 (teas to serve and sell).
Stepping Stones, L. Jacobson-Kossoff, Feb.,
p.62 (new modalities in stone therapy).
Tender Touch (Inspiration), Oct., p.200 (Trauma
Touch Therapy).
Ultimate Skin Care, (Editor’s Page),
L.W. Lewis, April, p.8 (testing for melanoma).
What’s New in Hair Care?, A. Sercu,
Feb., p.30.
What’s New in Massage, M.H. Barnes,
May, p.122 (Asian and fusion-inspired massage treatments).
The Yum Factor, K. Kirkland, March, p.62
(food-based spa products).
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RETAILING
Bearing Gifts (Sensations), Nov., p.100 (gift
certificate services on the Web).
Building a Retail Fortress (Management Workshop),
D. Ungerleider, Jan., p.150.
Choose Wisely (Sensations), Jan., p.28 (choosing
product lines to retail).
Emotional Branding (Editor’s Page),
L.W. Lewis, Nov., p.14.
Makeup Challenges, J.E. Spear, June, p.26
(maximizing makeup sales).
Real World Retailing, J.T. Broome, Oct.,
p.166 (making the most of inventory).
Retailing Out of the Box, J.E. Spear, Aug.,
p.70 (creative retail programs).
Science Fair, DAYSPA editors, Aug., p.140
(new products).
Sell By, J.E. Spear, July, p.60 (shelf life
of products).
Selling Soap, K. Kirkland, Sept., p.116 (retailing
bath and body products).
Steeped in Good Sense, E.J. Glickman, Nov.,
p. 30 (teas to serve and sell).
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TRENDS
All Thai-ed Up (Inspirations), June, p.182
(Sabai Foot Ritual).
The Anti-Metrosexual (Spa Hopping), L.B.
Baldwin, May, p.176.
Dishing the Dirt, J.E. Spear, Oct., p.32
(muds).
French Connection, J.E. Spear, Oct., p.88
(French skin care).
Global View, (Editor’s Page), L.W.
Lewis, May, p.8 (international trends).
Ion Revolution, J.E. Spear, Nov., p.84 (ion
technology in skin and hair care).
Med Spas on the Move!, A. Sercu, July, p.126 (chains and franchises
within the medical spa movement).
More, Better Botox (Wellness), July, p.122
(advanced uses for Botox).
Pricing Right, L.W. Lewis, July, p.108 (results
of DAYSPA pricing survey).
Relaxing Dental Care? (Editor’s Page),
L.W. Lewis, Aug., p.14 (dental spas).
Sophisticated Beauty, J.E. Spear, Sept.,
p.34 (Fall 2004 fashion trends).
Spa-rking New Ideas, L.B. Baldwin, July,
p.138 (innovations and innovators in the spa world).
True Colors, E. Glickman, March, p.44 (Spring
2004 fashion trends).
Vision Quest, L.W. Lewis, Jan., p.78 (leaders
share spa industry predictions).
What’s New in Hair Care?, A. Sercu,
Feb., p.30.
What’s New in Massage, Part 1, M.H.
Barnes, May, p.122.
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WELLNESS
Europeans Go Native (Wellness), Jan., p.128
(Native American wellness treatments).
Just Say No (Wellness), June, p.126 (website
helps smokers quit).
Make Aging Easier (Wellness), July, p.124
(treating chronic ailments of the elderly).
Urgent Care, A. Sercu, Nov., p.146 (hospital-based
spas and spa programs).
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