Promotional Moves
 Pevonia Botanica was the exclusive skincare sponsor of the 17th Annual Night of 100 Stars Black Tie Oscar Viewing Party recently held at the Beverly Hills Hotel. Celebrities such as Academy Award winner Richard Dreyfuss, Mimi Rogers, Larry Hagman, Lou Diamond Phillips, Daniel Baldwin and Lou Ferrigno received luxurious Pevonia gifts.
 Star Nail International’s global education director Elaine Watson represented her company at a recent two-day seminar for nailcare educators in Honduras. Watson demonstrated and taught multiple Star Nail lines, including Cuccio Naturale. Attendees enjoyed Star Nail product kits, educational DVDs, basic training and advanced training with Watson for selected master educators.
 Murad is now supplying all Cathay Pacific Airways onboard business class passengers departing Hong Kong with his-and-hers in-flight amenity kits designed to revitalize travelers’ skin. Murad chose Cathay Pacific for its international cache and its stellar reputation. The women’s kit includes night moisturizer, eye cream and lip therapy; the men’s kit includes hydrating toner, replenishing serum and skin and lip therapy.
 Stacy London, fashion guru and host of TV’s What Not to Wear, recently spoke at Dermalogica headquarters in Rancho Dominguez, CA, to a group of teen girls representing the L.A.-based foundation for young women at risk, Inspiring Divas. London talked about self-respect and fashion to the audience of 125. “It’s all about teaching them to love every inch of themselves,” says London. The event included workshops with other fashion and beauty authorities, Dermalogica’s FaceMapping skin analysis and product sampling.
 Bio-Therapeutic recently invited the Washington State Department of Licensing field inspectors to spend the day at its Seattle facility, where they were educated about devices available for legal use by Washington State cosmetologists and estheticians. President of Bio-Therapeutic David Suzuki gave a presentation titled, “Can I Use It?” to help clarify the various certifications and registrations, why they’re important and why most states require them for devices used by skincare and medical professionals. The inspectors also received a tour of the manufacturing facility and witnessed device demonstrations.
 Website Overhauls
The American Association of Cosmetology Schools (AACS) has announced the launch of two new websites. The new beautyeducators.org is designed just for educators and is the home site for the Cosmetology Educators of America (CEA). Included inside is a forum for educators who want to improve their classroom techniques, receive updates on CEA events, review informative articles and get membership information. Designed for cosmetology school students, careersinbeauty.org features information for current and future students on ACE grants, scholarships, events, competitions and more.
Additionally, the original AACS site, beautyschools.org, has been made more user-friendly to all beauty school professionals who are striving to run their businesses more successfully, and want to learn about upcoming AACS events and stay up to date on government relations activities.
SpaWeek.org has beefed up its site in an attempt to become the complete resource to a healthy lifestyle. New components recently added to spaweek.org include:
• Spa’dcast—an educational video library
• Wellness getaways—monthly highlights of some of the best resort and destination spas
• Steals and Deals—monthly deals from spas throughout the country
• Spa Destination of the Month—a destination spotlight
• Latest & Greatest in Spa Products—latest spa services and standout beauty products
• Spa Chat—forum for spa enthusiasts to chat with one another.
 Investing in
the Future
The International Dermal Institute (IDI) recently awarded 20 newly licensed skin therapists its coveted LEGACY scholarship. Started in 2003 to mark the 20th anniversary of the founding of the Los Angeles International Dermal Institute, the LEGACY scholarship is open to skin therapists who have recently graduated and are waiting to take their licensing exam, or have been licensed for less than one year. The scholarship is worth 100 hours of postgraduate education at any IDI location in the United States. Applicants, who submit their applications from all over the country throughout the year, are judged on their passion and dedication to the art and science of skincare via creative expression. For information on how to apply call 888/292-5277 or visit dermalinstitute.com.
Sun Care Correction
Statements in “Added Protection” in the June issue of DAYSPA indicated that Mexoryl SX, a proprietary ingredient patented by L’Oréal and marketed in the United States by La Roche-Posay in its Anthelios SX product, breaks down and becomes ineffective when subjected to hours of sun. Principals at La Roche-Posay want our readers to know that this is not the case. “Unlike other sunscreen filters that offer UVA protection, Mexoryl SX is highly photostable and will not degrade after being exposed to the sun for even long periods of time,” says a company spokesperson. DAYSPA apologizes for the misinformation.—Ed.
Awarding Beauty
 The Cosmetic Executive Women (CEW) Beauty Awards annually recognize the most innovative products introduced during the previous calendar year and bring them to the attention of 300 million consumers via media coverage. This year’s products were judged in February and winners were announced at the annual CEW Beauty Awards Luncheon held May 2 at the Waldorf-Astoria attended by 1,200 industry leaders. Winners in the professional skincare industry included:
• MD Skincare by Dr. Dennis Gross, All-Over Blemish Solution
• Tweezerman, After Tweeze Soothing Cream
• La Roche-Posay, Anthelios SX
• The Art of Shaving, Body Scrub with Tangerine and Eucalyptus
Essential Oils
For a complete list of winners visit cew.org
Recent Acquisitions
• Photo Therapeutics, Inc., the U.K.-based manufacturer of the Omnilux Light Therapy device used by dermatologists and surgeons around the world, has acquired U.S. company LumiéreLight Thérapie. Tony Case, president of Lumiere Light Therapie, relates how his company launched in the United States two years ago offering LED light therapy for facial rejuvenation using Photo Therapeutics’ devices. To improve upon the devices, his company “developed the special LED light therapy formulations of topical products that further enhanced results obtained with the light alone,” says Case. “Photo Therapeutics has now become our parent company and the professional fit couldn’t be more appropriate or exciting.”
• PureOlogy, one of the fastest growing haircare brands in the United States, has been acquired by the world’s largest beauty company, L’Oréal. Founded by hairdresser Jim Markham, PureOlogy was developed for hair colorists to use and recommend to their clients. The brand is largely known for offering a range of highly concentrated sulfate-free shampoos designed to decrease color fading. “It’s a privilege to be passing this brand on to the world’s biggest and best beauty company, where we’re sure it will continue to grow and flourish,” says Markham.
• Helen of Troy recently announced the acquisition of competitor Belson Products, the professional salon division of Applica Consumer Products. Belson’s lines include electrical haircare appliances, brushes and combs, shears and spa products. Art August, president of Helen of Troy’s Professional Division, stresses that Belson will be run as a separate company based in El Paso, TX, within the Professional Division he oversees and under the Helen of Troy umbrella.
Giving Credit
 The Day Spa Association’s 2007 Distinguished Day Spa Award was recently presented to Raleigh, NC’s Iatria Day Spa during the annual charity and award celebration held in conjunction with the 2nd Annual Day Spa Expo and Business Forum at the Mandalay Bay Conference Center in Las Vegas. “We are honored to have been given this award and added to such a distinguished list of day spas,” said Erika Mangrum, president of Iatria and a member of the DAYSPA Editorial Advisory Board. “The entire Iatria team has worked very hard to provide the best service to our clients and this award is proof that our dedication is being noticed.” To qualify for the award, spas must be accredited within the Day Spa Association and submit a
synopsis of why they should be considered. The winner is based on spa menu; quality of service and commitment; continuing education available to staff; commitment to creating a nurturing atmosphere for clients and personnel; and commitment to community, environment, humanity and the spa industry.
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Branching Out
Eva’s Esthetics has become the parent company of its newly developed offshoot, Tu’eL, A Division of Eva’s Esthetics. The parent company’s line of Esthetics’ skincare and body care products founded in 1979 will be called simply Tu’eL. The name—which will be commonly identified as 2L—represents sisters Lori and Lisa Nestore, who have been running the company since their mother, esthetic legend Eva Friederichs, retired. The new name and packaging will be launched at the Las Vegas International Esthetics, Cosmetics & Spa Conference in Las Vegas (see show info on page 176).
New Recruit
 In a move to help recruit and retain members and develop new initiatives to increase membership outreach and awareness, the Professional Beauty Association (PBA) has welcomed Jim Garnett as its new membership director. Garnett will work with industry leaders to educate salon, spa, distributor and manufacturer professionals about the benefits of PBA and work to expand its membership base. With more than 25 years of business experience, including 14 years of association membership and management, Garnett brings a strong business sense and a love for the beauty industry to PBA.
Excellence Under One Roof
Lois Christie, president of Intercoiffure and owner of Christie & Co. Salon • Spa in Flushing, New York, and Lydia Sarfati, the founder & CEO of Repêchage, have come together to launch the  Repêchage Spa De Beauté at Christie & Co. Salon • Spa.
Though they’d attended the same Queens, NY, beauty school, the two industry powerhouses met for the first time only a few years ago. Now they’re making up for lost time. Christie employs more than 70 people in a space encompassing over 8,000 square feet. Until recently her estheticians used private label products, but she decided to make the switch to Repêchage because of the consistency of education and standards, and the product’s global reputation. She wanted a brand that her staff would love and that would give her business a premiere image. “The fact that Repêchage has a certification program for estheticians is important to me; it also sends an important message to our clients,” says Christie. The Repêchage team spent six weeks training and certifying the Christie & Co. staff.
The new business relationship was celebrated with a grand opening cocktail reception and ribbon-cutting ceremony, where Sarfati made a presentation and the women reaffirmed their commitment to providing quality education for professionals and quality care for clients.
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