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April 2009 v3 n1 |
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Teen consumers are savvier than ever, and their unprecedented spending power has created a booming pre-adult beauty industry. Many spas have taken note by launching marketing initiatives targeted specifically toward this sought-after demographic. This month, we asked business owners how they’re getting teens hooked on the benefits of spa treatments. What special events or promotions are you currently publicizing for teens? "We offer a Mother Daughter Delight Package that includes a massage, manicure and pedicure. It introduces teens to the benefits of massage and bodywork, and offers a manicure and pedicure that they can enjoy with their moms in the comforts of our Iris Salon, where girlfriends, mothers and daughters receive the treatments together." |
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Uniquely Tween As teen facials and body treatments become mainstream, many spas are courting their up-and-coming counterparts: tweens. How does the industry win over this demographic, which generally includes children ages 8 to 12? With creative, fun treatments that produce results. Check out how a few spas across the country are appealing to the tween set. During the summer, The SPAhhhT Youth Spa at the Hyatt Regency Hill Country Resort and Spa (www.hillcountry.hyatt.com) in San Antonio, Texas, offers tweens relaxing hairstyling in poolside cabanas. Stylists transform their hair into a bevy of braids . . . more »
Green Teens Like most parents of teen daughters, Judi Shils took note when her preteen experimented with lip gloss and mascara. What bothered Shils was not so much her daughter's interest in cosmetics, but the toxic ingredients found in many of the products. She decided to launch a campaign organized by teens to educate others about the dangerous ingredients found in popular cosmetic brands. This group formed a coalition called Teens for Safe Cosmetics (www.teensforsafecosmetics.org). A year later, Shils' dedication to the cause paid off with the passage of the Safe Cosmetics Act of 2005. Armed with knowledge and passion, these teens are also committed to educating their peers about safe products . . . more »In a DS Minute: Get the latest news impacting the day spa industry. Plan Ahead: Find the shows and events you can't afford to miss. Learning Ops: Track down the best business education available today. Update Profile | One Step Unsubscribe
Add dayspae@e-creativeage.com to your address book to ensure delivery to your inbox. DAYSPA | DS Minutes Editor : Rhonda J. Wilson To advertise in DAYSPA | DS Minutes, DAYSPA Magazine or on the DAYSPA website,
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Question of the Month: R U Plugged N 2 Teens?