Eyes on Summer Style

Extensions and falsies are fabulous. However, you can still do wonders with a client's natural lashes by following a few expert makeup tips and tricks.

Create romantic and sexy eyes
Apply two to three coats of mascara on top and bottom lashes, allowing each one to dry between applications. Try a deep-colored mascara on the outer corners for added intensity.

Spa Beauty Trends

Earlier this year, SpaFinder Lifestyle Online released its annual Top 10 Spa Beauty Trends To Watch in 2009. Here are a few you should consider implementing at your spa:

Gemstones
Move over gold, silver and platinum, spas worldwide now boast the beauty benefits of products infused with precious and semi-precious gems. Whether gem extracts work as well as the real thing has yet to be scientifically determined. However, more spas swear by the subtle healing energies imparted by them. See how business owners use them in their treatment menus in DAYSPA's June issue ("Great Gems," page 10).

ESSpa Kozmetika co-owner Eva Sztupka

Honor Roll

Scott Kerschbaumer and his wife, Eva Sztupka, opened ESSpa Kozmetika in 2002 based on Szuptka's Hungarian spa background. Since then, they've created an oasis of sorts in the midst of Pittsburgh, where they operate the industrial city's only organic spa. Last year, the Green Spa Network (GSN) invited ESSpa to join as one of its cultivator-level members. So far, there are only five spas in North America to attain this honor.

ESSpa's success, though, can also be attributed to its unique ownership. While Sztupka infuses her skincare expertise into the spa's services, Kerschbaumer takes care of the technical details that keep the business running smoothly, including managing the staff and creating client promotions.

Question of the Month: How Do You Beat the Economic Heat?

Not only has warm-weather season arrived, but a challenging economic environment also prevails. The current climate makes it more difficult to attract and retain clients for toe-bearing pedicures, waxing and eyelash perming services, and summer spa social parties. Here's what some day spa owners are doing to steer clear of a cooling seasonal sales period.

Which summer beauty services and/or promos draw clients in?

In a DS Minute: Get the latest news impacting the day spa industry.

Plan Ahead: Find the shows and events you can't afford to miss.

Learning Opps: Track down the best business education available today.

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